Brioni was one of the first men’s brands to show at Palazzo Pitti in Florence in 1952, and to introduce a touch of color in formal men’s clothing, until then only in dark colors.

From the tailoring of the early days, today Brioni wants to be an industrial workshop, where every manual process has been made industrial, maintaining a maniacal attention to the product.

The Brioni brand to date is an example of Italian excellence and luxgentleman shop could only devote an entire section of the shop dedicated to Brioni products as suits , jackets , pants and accessories

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