ITALO FERRETTI’S INTERNATIONAL SUCCESS IS DUE TO HIS STRONG DESIRE AND DETERMINATION TO CONQUER NOT ONLY ITALY BUT THE WORLD IN ITS WHOLE WITH HIS ACCESSORIES’ IDEAS AND ITALIAN SARTORIAL EXPERIENCE. HE CHOSE TORONTO AS THE STARTING POINT OF THE NEW ENTERPRISE, A CITY WHERE ITALO RECEIVED A GREAT CONSENT AND FROM WHICH CANADA SOON FOLLOWED, AND BECAME THE MOST IMPORTANT MARKET FOR THE COMPANY, AND CONSEQUENTLY, THE ITALO FERRETTI TIES LAUNCH PAD FOR THE NEW WORLD.THE FIRST EXCLUSIVE ITALO FERRETTI COLLECTION, THE ONE WHICH GAVE THE BRAND VISIBILITY AND RECOGNITION, DATES BACK TO 1977/78, WHEN GEORGE LUCAS BECAME FAMOUS FOR THE FIRST FILM OF THE EXTRAORDINARY STAR WARS SAGA.ITALO FERRETTI HAD THE COMMERCIAL FLAIR AND GENIUS TO DESIGN AND CREATE A LINE OF SILK TIES INSPIRED BY THE FAMOUS FILM, GAINING INSTANT SUCCESS. CONSTANTLY LOOKING FOR PRODUCT INNOVATIONS TO ENSURE UNRIVALED QUALITY, ITALO SYSTEMATICALLY DEVOTED HIMSELF TO THE DEVELOPMENT OF NEW CREATING TECHNIQUES FOR NECKTIES PRODUCTION