Burberry is a luxury brand characterized by a strong English style, a strong international presence and distinctive values that gather the consent of a multi-generational audience both men and women.
Considered one of the pioneers of digital luxury too, becoming the first British luxury brand to enter the Top 100 in 2006.
Under the aegis of Angela Ahrendts, the iconic trench coat has found a new relevance with the new generations, who was propelled by the brand’s harness into a captivating new ‘Britishness’ and being a prime mover in digital, social media and tech, when other luxury brands were otherwise less active or even resilient
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